Use case

The video blew up. Now answer the same thing a hundred times

A TikTok spike lasts hours, not days. If whoever asked the price at eleven at night gets no answer, by tomorrow they will not remember your account.

The real problem

Support does not scale at the speed of reach

One video can multiply your messages fiftyfold overnight. Your capacity to answer stays exactly the same.

On TikTok, reach does not grow steadily: it jumps. You post for weeks at two hundred views and then, on some random Tuesday, one video does fifty thousand. Within hours you get comments asking the price, DMs asking whether you deliver, and people tagging their friends.

That spike is the whole opportunity, and it does not last. Whoever asks in a comment is looking at their phone right now; tomorrow the algorithm is already showing them something else.

What usually happens

  • You answer the first twenty messages and the other eighty go unread
  • The same five facts — price, sizes, delivery, how to pay — typed over and over
  • Orders end up scattered between comments and direct messages
  • The next day you have no idea what you promised to whom

This is not a content problem: it is a support problem. The video did its job.

The night of the spike

The same avalanche, with and without a system

😓 Today

  • You answer from the app, between comments and DMs
  • You copy and paste the price until you give up
  • Orders live in your head
  • At midnight you turn the phone off and lose half of them
  • The next day you do not know how much that video sold

⚡ With Mozi

  • Everything lands in one inbox, alongside your other channels
  • The assistant answers price and stock from your catalog
  • Every order is recorded, with its quote
  • At midnight it keeps answering and you sleep
  • The next day the report tells you what came in from TikTok
How it gets organised

From avalanche to order

The goal is not to answer faster: it is for the conversation to end in a sale.

  1. 01

    Messages land in one inbox

    With each person profile beside them. If they had already written to you on WhatsApp or Instagram, it is the same contact and not a new one.

  2. 02

    The assistant handles the repetition

    Price, sizes, delivery and payment methods come from your catalog, not from your memory. Whatever it does not know, it hands over and flags for you.

  3. 03

    The order builds itself

    From whatever the person asks for. They get a quote with your branding — a link they can open and pay.

  4. 04

    The next day you check the report

    How many conversations came in, how many ended in an order, and how much came from each channel. That is where you see whether the video sold or just made noise.

Straight answers

What people selling on TikTok ask

Does it connect to TikTok directly? ▼

Yes, TikTok is one of the four channels. One honest caveat: its business messaging API is newer and more limited than WhatsApp or Messenger, so not everything you can do there can be done here. What does work the same is the part that matters: messages reach your inbox and the assistant answers them from your catalog.

What about comments on the video? ▼

The platform works on direct messages, which is where the sale closes. The move with comments is the usual one: reply inviting people to message you privately — which is exactly where the assistant is already waiting.

I also sell on WhatsApp and Instagram. Does everything get mixed up? ▼

It gets brought together, which is not the same thing. All four channels land in one inbox, each message marked with the channel it came from, and one person writing from two places is a single contact with a single history.

Is it useful if I sell on live? ▼

It is useful for afterwards. During the live your attention is on the live; the messages people leave meanwhile are the ones that get answered on their own instead of piling up for when you finish.

Will my customers realise it is an assistant? ▼

They might, and that is fine. In a flood of messages people appreciate an answer in seconds; what they will not forgive is asking a price and hearing nothing back. You define the tone, and you can switch it off in any conversation with one button.

Before your next video

Do not let the next spike get away

Create your account, load what you sell and leave it answering. It takes less than a minute.