Decide with data
Stop deciding by gut feel
Revenue, average order value, which products move and which are gathering dust. All compared to the previous period, which is what makes a number readable.
Concrete questions
What you will be able to answer
Things you answer today with a feeling, that should have a number.
- Did I sell more than last month, or does it just feel that way?
- How much does a customer spend on average per purchase?
- What percentage of the quotes I send turn into sales?
- Which of my active products sold nothing this month?
- Which channel does the money actually come from: WhatsApp, Instagram, the store?
- How many of this month's buyers are new customers?
- Which method do people pay with most: QR or transfer?
Four sections
- Sales: how the period evolved, with the previous one overlaid, and what happened to your quotes
- Products: the ones bringing in the most, and — more useful still — the ones that sold nothing
- Customers: new versus returning, your best buyers, and how your funnel is distributed
- Channels and payments: where sales come from and how people pay you
The dashboard
And on your dashboard, every day
What needs a decision today, above everything else.
The first thing you see when you log in is not charts: it is the things waiting on you. Payments to confirm, unanswered conversations, open quotes, products running low.
Only after that come the month's numbers and the revenue curve. Because an unreviewed receipt is money sitting still, and that matters more than knowing how the month went.
Do you know which product makes you the most money?
Most people think they do. The reports usually say otherwise.